4 weeks into the Shell Step programme, with 4 to go. Education Group Ltd have given me the task to SEO (search engine optimize) their website. They supply primary schools with african drumming and indian dance along with a whole host of other music and dance workshops.
So far so good. I have altered metatags, joined forums, started blogs (!), formed links, inbound and reciprocal, launched new websites, wrote articles and press releases and published them within press release directories. I have submitted the site into large directories. I have also tweaked current features on the site; uploading a sitemap for userability but also for the infamous 'googlebot' to crawl the site effectively.
Logging stories/artcicles on SWIK/WIKI/Aboutus.org have proven effective as immediately it affects the google listings.
Since my initial research, where the listings were rather low down in the google pages for particular keywords, I have since checked the rankings, and it bodes well for the next 4 weeks, as most have moved dramatically up the rankings, whether it be in the top 10 or top 20.
The next 4 weeks: video production, maintain more reciprocal links, Create a link database.
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